Using both YouTube and a blog together can be a great way to build an online following who trust you as an expert in your field. When you consistently offer value, you build credibility with them, this will ultimately drive targeted traffic to your message, offer or business.
Which One is Better?
Having a blog and building a YouTube channel are both great ways to reach out to your audience online. Each has their own set of advantages, so it really comes down to what you want to achieve with your content and how comfortable you are with that medium.
Blog vs. YouTube
The advantage of a blog post is that you can dig deeper into topics. Whereas with YouTube you can potentially reach more people quicker. Ideally you should use both platforms as a means for distributing your content.
Blogging
Having a blog is useful in many ways. It helps you establish an online presence that's consistent and easy to find - search engines regularly index blogs, so they have a better chance of being found in a search result up when people look for them.
Blogs are also super organized (or they should be), making it a breeze for readers to find the content they're after. Plus, there's no limit to how long you can write posts which gives you room to provide more in-depth and detailed info. Since a blog post can contain written text, info graphics, charts and even embedded videos – it really serves as the best overall way to provide content.
YouTube
Starting your own YouTube channel is also a very smart idea – especially if you can create entertaining and informative videos. People love getting answers by way of video because they have the potential to be more exciting and interactive than written text.
YouTube is the second most popular search engine and is a great way to reach masses. Plus, you can easily share and embed your videos on other websites - which helps increase your audience pool even further. In fact, you can even allow others to embed your videos on their websites and blogs as well.
YouTube also has the advantage of monetization. Once you qualify your channel by meeting certain requirements (for example, having the minimum watch hours), you can earn money with YouTube’s ad partner program.
Also, since YouTube is a search engine, it already has massive traffic. Your blog, on the other hand will need to be search engine optimized (SEO) so it can be found in search engines in order to get traffic to it. While you will still want to optimize your YouTube video listings, that process is much easier than optimizing your entire website for Google.
However, if you use a bonafide web host, a good web building platform for your blog (for example, WordPress) and take advantage of the plugins that are available to help with SEO (Rank Math is the one I like), setting up a blog is quite realistic.
You Should Do Both!
Did I scare you?
I know, it sounds like a lot of work, but you don’t have to launch your channel and build your blog at the same time.
YouTube and blogging can work together to help you reach your target audience, keep them engaged, and drive more traffic. Your channel can be a source of traffic to your website. But at the same time, you can always embed your YouTube videos into blog posts as much as possible.
Both platforms offer the ability to collect feedback comments from viewers and readers, which can be really helpful. Plus, it's easy to spread your content using either platform.
Generating top-notch content regularly can put you in a favorable light as an expert and that could open the way for more chances to speak, consult or take up other projects.
Your Comfort Zone
It all comes down to your goals, skills and target audience when deciding between blogging and using a YouTube channel. Until you can implement both strategies, start with the one you are comfortable with first.
If you create your website first, every post or article you publish can ultimately become a YouTube video. So you are creating content that can be re-purposed. If you want content that can be easily searched and stays consistent, then a blog is the way to start. When you are ready for something more dynamic, use your best blog content and launch your YouTube channel with those ideas.
Conclusion
The right use of the combination of these platforms can be a great way to build an online following who trust you as an expert in your field. When you consistently offer value, you build credibility with them, this will ultimately drive targeted traffic to your message, offer or business.
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