Why Lead Capture Will Make or Break Your Success Online
More 85% of Your Website Visitors Go Away and Never Come Back. Here's How to Fix That.
Here's the Big Idea in a Nutshell
You only need a lead capture system if you want it to be financially profitable! Doing so makes it possible to build a dedicated audience which is your most valuable asset no matter how small it is.
Lead Capture and Automated Follow-Up
Remember that the AMP System teaches us that the most valuable asset for your business is your audience. If you built a following but never had a way to reach out and communicate with them...what good would that do?
Capturing and retaining the attention of your audience is a critical part of monetizing your website. In fact. most websites that do not implement this principle are far less profitable. A lead capture system coupled with effective email marketing and follow-up strategies is your secret weapon. Let's dive into why this is and indispensable concept for the success of your blog.
Building Your Blog Audience
Attracting people to your website isn't very hard. But getting them to stay and be part of your loyal community may be your biggest challenge. Even if your content is amazing, without a proper system to engage folks, most will slip away unnoticed. A proper lead capture and follow-up system plays a vital role in turning casual visitors into dedicated subscribers because it allows for specific and targeted communication with your audience members as individuals.
Understanding Lead Capture Systems
A lead capture system is a mechanism that allows you to collect information from your website visitors, usually in exchange for something valuable like a newsletter, e-book, video, membership access or exclusive content. Once a person's name and email are captured into the system's database, you can communicate directly with those individuals just about anytime you want to.
Automation is the Key
Messages can be broadcast in mass to your list - or a specific segment of that list as you want, but the real strength in this marketing concept is the ability to automate your communication with strategically pre-planned and sequential emails. This is why they call it a sequential auto-responder. Follow-up emails are sent automatically and in a specified sequence and specified frequency.
Implementing a lead capture system yields numerous benefits - the most obvious is that you are able to connect with your people in a seemingly one-on-one basis, yet through automated technology. It enables precise audience targeting, builds a valuable subscriber list, and enhances user engagement by delivering tailored content directly to the inbox of interested readers...and does this mostly on auto-pilot with pre-planned, pre-written email messages tailored to the reader.
Email marketing is the backbone of effective communication with your blog audience. Crafting compelling content and utilizing automation to streamline campaigns ensures that your messages resonate with your subscribers, keeping them engaged and eager for more.
The journey doesn't end with capturing leads; it extends to the art and science of follow-up. Consistent and personalized follow-up emails keep your offer, brand, service, products, website...in the minds of your audience, increasing the likelihood of turning tire kickers into loyal followers.
Choosing the Right Email Marketing Platform
Selecting the right email marketing platform is crucial. You should explore popular platforms, considering factors like ease of use, features, and pricing, to help you make an informed decision that aligns with your blogging goals.
Here are the most popular and probably the best (in no particular order.):
All or most of these providers include some kind of seamless integration between the automated lead capture system and your website platform by way of providing subscriber forms that can be embedded onto your website.
Funnels and Trip Wires
Capturing the name and email address of your audience member by offering them some incentive is the first step in what most marketers call a funnel.
It’s called a funnel because it takes each participant on a journey through a few steps until they land where you want them - on your mailing list.
Funnels come in many shapes and sizes, but the simplest and most common is a 3-step funnel.
Step 1: You offer your website visitor a free gift, information, video, course, e-book, product, discount or any of many other things that would entice them to provide you with their name and email address.
Step 2: They are taken to a confirmation page that gives them instructions on checking their email so they can confirm it was really them that signed up.
Step 3: Clicking the link in the emailed instructions takes them to the Thank You page where the promised gift can be delivered.
The person starts as a VISITOR then becomes a more serious member of your audience by becoming a SUBSCRIBER at the end of this particular funnel.
Now you have a person that hopefully wants to hear more from you via email and is therefore a more valuable member of your group.
So why would anyone volunteer their precious information and want to receive emails from you? That depends on the quality of your TRIP WIRE.
Marketers call the promised offer (e-book, video course, free trial, etc.) the TRIP WIRE that gets your lead into the system.
That’s why knowing who your audience is and knowing what they want is critical.
If you are teaching people how to train their dogs and you offer a free video with those kinds of tricks and techniques, then only people truly interested in that topic will want what you are giving away.
In most cases, a simple video or guide will suffice for an attractive tripwire. How you package it won’t be as important as the content and value it provides.
Your funnel starts with a lead capture page (or landing page) that should be the teaser. This can be a short video describing what you are promising them. This page also contains the sign up form (provided by your auto-responder service) that you can easily embed on your website.
The autoresponder service also provides the confirmation page that leads your prospect back to their email to click the link to your Thanks You page.
Your Thank You page is where you will embed the promised gift, video or perhaps a download link to the PDF guide you offered.
Most of the technical heavy lifting is done by your autoresponder service. You are simply going to create the Landing Page and the Thank You Page. The technical part of capturing the name is all done for you.
In the AMP System masterclass, I show members how to easily set these pages up using readily available templates.
A simple funnel looks like this:
The Landing Page (with the Sign-Up form) and the Thank You Page are stored on your website. Your Auto-Responder service takes care of the CONFIRMATION MESSAGE and EMAIL LINK. And then it stores the users info on a mailing list database for automated follow-up.
Once you have collected a person’s name and email into your autoresponder database, you have the ability to communicate with them TWO ways:
You can send a single email to your entire list (or any segment of your list) anytime you want—broadcasting a single e-mail message to hundreds or thousands of your following with basically one click.
The real power in using an autoresponder is its ability to automatically send each user a series of pre-written follow-up emails that you have loaded into the system. You can control what email message they get on what day and how many they should get.
A typical follow-up sequence might happen like this:
Day 1: The user signs up and confirms and is taken to the download page. The system sends an automated follow up email thanking them for subscribing and reminding them of their access to your free gift.
Day 2: The user gets an automated follow-up email with more information about the gift they received and reminds them of the value it contains.
Day 3: The users gets the next email in the sequence with more information about what you do and how you can help them. Maybe even another surprise bonus gift, etc.
Day 4: The user gets an email about a special promotion you are having and because they are a subscriber, they get an exclusive offer, etc.
...and the sequence can continue in any way that you have pre-determined.
How often you broadcast, how many automated follow-ups you create, what information they contain and how often they are sent are always under your full control.
There are hundreds of marketing courses on just this very topic because it is probably the most important component in your marketing arsenal of tools.
Some experts say that as much as 85% of your affiliate marketing commissions are earned because of follow-up and broadcast email that are sent to a list of subscribers.
In the AMP System masterclass, we cover even more details with video tutorials on how to set up and configure lead capture pages, create enticing trip wire incentives and building thank you pages in order to utilize this powerful marketing principal - using AI and the best autoresponders services available.
- How often should I send follow-up emails?
- The frequency depends on your content calendar and audience preferences. Aim for regular but not overwhelming communication.
- What data protection laws should I be aware of as a blogger?
- Major regulations include GDPR and CCPA. Familiarize yourself with these to ensure compliance.
- Are there free email marketing platforms available?
- Yes, several platforms offer free plans with basic features. Explore these options to get started without a financial commitment.
- How can I measure the success of my email marketing campaigns?
- Key metrics include open rates, click-through rates, and conversion rates. Analyzing these provides insights into campaign effectiveness.
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