Market Research

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Paragraph #1  that employers have a very or somewhat difficult time finding people with the requisite soft skills. But what if employers are looking for soft skills and are not seeing them? The vast majority of mid-size and large employers in the US, UK and Canada utilize Applicant Tracking Systems. Highlighted sentences #1 here are…

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WHO to Sell To – Target Marketing

Hot, Hungry and Hurting Marketing is so much like fishing I often wonder if fishermen actually make better entrepreneurs. The analogy is almost too perfect. As with marketing products and services to a target audience, to catch a fish, I need to do some planning. I’ll need to know WHERE I’m going to fish. I…

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